HOW DEEP IS YOUR BRAND CORE?

MetaThinking

MetaDesign brand core how deep

My recent exposure to online dating sites like Match.com, eHarmony, Tinder, and OkayCupid revealed a small identity crisis in defining who I am as a person. Each of these sites listed action items as a starting point – questions like, “Describe yourself”, “What defines you?” “What’s most important to you?” “What do you believe in?” As a client service associate at a brand firm, I found myself in the shoes of my clients, going through the same journey as they do when defining a brand core.

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