The Future of Football?

PR and Social Media

Written by Elliott Clark 

Whenever Nike release a new football boot there is always huge expectations surrounding it, with people asking and questioning if they will be able to top their last one. This time I think they have managed it. They are calling it the Magista and according to Nike with this boot ‘Football will never be the same again’.nike 1

With any new Nike release there is always a massive media interest, and with clever use of social media Nike were able to create a huge buzz around the boot. For example one of the ways they used social media was to create a video with all the top players wearing the boots and show them playing football wearing them. They then complimented Nike with quotes like ‘unbelievable’ or ‘futuristic’: these praises coming from some of the world’s most influential player’s intrigued football and shoe lovers all over the…

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